Acting in alignment with your values feels good, while behaving in ways that contradict your goals and desires causes anxiety. If you want to lose a little weight and you order the extra large portion, the two desires create inner conflict. If you want to improve your skills in something and you schedule regular time for practice, your self-esteem grows. Taking the healthy road is not hard, it just requires following-through.
Living in integrity is loving yourself.
Steve and Jarl